×

HOW TO SHOP

1 Login or create new account.
2 Review your order.
3 Payment & FREE shipment

If you still have problems, please let us know, by sending an email to support@website.com . Thank you!

SHOWROOM HOURS

Mon-Fri 9:00AM - 6:00AM
Sat - 9:00AM-5:00PM
Sundays by appointment only!
QUESTIONS? CALL: 800-433-4189
  • Home
  • About Us
  • Blog
  • Marketing Services
    • Website Development
    • Search Engine Optimization
    • Graphic Design & Print Work
  • Contact Us
  • SUPPORT

Antares Marketing Group

  • Home
  • About Us
  • Blog
  • Marketing Services
    • Website Development
    • Search Engine Optimization
    • Graphic Design & Print Work
  • Contact Us
FREEQUOTE
  • Home
  • Antares Marketing Group Blog
  • Advanced SEO Techniques
  • Incorporation of Company Branding and SEO
January 20, 2021

Incorporation of Company Branding and SEO

Incorporation of Company Branding and SEO

by admin / Thursday, 17 April 2014 / Published in Advanced SEO Techniques, Brand development, SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

0
  • Tweet
Tagged under: anchor text, back-links, branding, content, corporate messaging, credibility, emphasis, evolution, flat, keywords, loyalty, seo strategy

About admin

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

What you can read next

seo blog post image
The Importance of Anchor Text in Back-links
blog post image
Is Search Engine Submission Necessary?
blog post image
Can Any Inbound Linking Hurt My Ranking?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Featured Posts

  • blog post image

    Is Search Engine Submission Necessary?

    0 comments
  • blog post image

    Can Any Inbound Linking Hurt My Ranking?

    0 comments
  • seo blog post image

    The Importance of Anchor Text in Back-links

    0 comments
  • Absolute Links vs. Relative Links – SEO Value

    0 comments
  • Strategic Use of Images in Search Engine Optimization

    0 comments

Recent Comments

    Archives

    • April 2014

    Categories

    • Advanced SEO Techniques
    • Brand development
    • Business advice
    • Online marketing
    • SEO

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

    GET A FREE QUOTE

    Please fill this for and we'll get back to you as soon as possible!

    FOOTER MENU

    • Home
    • About Us
    • Blog
    • Marketing Services
      • Website Development
      • Search Engine Optimization
      • Graphic Design & Print Work
    • Contact Us

    NEWSLETTER SIGNUP

    By subscribing to our mailing list you will receive updates and special offers!

    GET IN TOUCH

    T (800) 433-4189
    Email: sales@antaresmg.com

    Antares Marketing Group
    16787 Beach Blvd #158 Huntington Beach, CA 92647

    • Home
    • About Us
    • Blog
    • Marketing Services
      • Website Development
      • Search Engine Optimization
      • Graphic Design & Print Work
    • Contact Us
    Antares Marketing Group

    © 2019 All rights reserved. Antares Marketing Group

    TOP